Tag Archives: Imaatu

Austrian-Nigerian Fashion Brand Imaatu Goes Tie-Dye For “Adire Tuntún” Collection

Austrian-Nigerian fashion brand Imaatu has lifted the veil on their fall/winter collection tagged “Adire Tuntún”. Highlighting the indigo-dyed pattern, originated in Nigeria, which is the primary drive of the collection. Adire Tuntún which simply means “New Adire” births a dazzling array of ready to wear pieces and evening gowns, with striking emerald and shadowy patterns.  An homage to…

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American R&B Singer Truth Hurts Fronts Nigerian-Austrian Brand Imaatu’s New Campaign

American singer Truth Hurts has teamed up with Nigerian-Austrian label Imaatu to star in glamorous high-end fashion campaign, following the release of the lookbook to its ‘TRAPPED’ collection. The songwriter and actress who is one of the most unique voices in R&B, from her hit single “addictive” to the stunning mind-blowing tune of her recent work, stuns in selected ready to…

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Nigerian-Austrian Brand, Imaatu Releases Lookbook To Latest “TRAPPED” Collection

Few days after dropping its AD campaign photos, Imaatu has released the lookbook to its newest collection titled, “TRAPPED”. According to the Nigerian-Austrian fashion brand, TRAPPED is a funky collection of short silk dresses with asymmetrical collars and puffy sleeves. It features blouses made of adire fabrics and crepe de chine with volant-sleeves. “Not leaving…

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Nigerian-Austrian Label, Imaatu Unveils New Campaign Inspired By Social Distancing

Ahead of their Lookbook release, Nigerian/Austrian fashion brand Imaatu has dropped an AD Campaign for their forthcoming collection titled TRAPPED. “This campaign photo-shoot was inspired by the novel Covid-19 which brought about difficult times during social distancing, wearing face masks and gloves.” a statement from the brand reads. A major trend that’s notable in the soon-to-be-released…

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Exclusive: Imaatu Gives Red Carpet Dressing A Revamp With New “TwoZero” Collection

Fast-rising fashion brand, Imaatu has announced the launch of an exclusive collection titled ‘TwoZero’, which is a sartorial picture of the designer’s journey through the red carpets and banquets of the Ball season with specific importance in the Austrian cultural tradition.  Reflecting a contemporary take on the significant style, with a subtle nod to the stunning designs.…

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Imaatu Draws From The Bustle Of Lagos For 2019 Campaign, “Lil Things”

Since launching in 2003, Imaatu continues to celebrate women globally, empowering them through colourful creations. For its latest ad campaign, the brand delivers a concise array of form-fitting designs and we can’t help but marvel. Encompassing “lil” jersey dresses featuring timeless designs with solid colours, Imaatu to highlight the hustle and bustle of Lagos with…

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