Luxury Brand Mina Evans From Ghana Presents ‘Terra Firma’ Lookbook

Mina Evans is a luxury fashion label based in Ghana. The brand unveils the love of the designer to fuse luxurious fabrics with Ankara and intricate handpicked embellishments to produce feminine, stylish and flawless pieces that are wearable time after time. The brand also has a menswear dress shirt range which is carefree and cool with a hint of afrocentricity; the brand was officially launched in 2010 by creative director Mina Evans-Anfom.


Following the successful launch of the “Jewels & Tulle” collection, the brand is back with a Spring/Summer collection to kick start 2012 with a collection dubbed “Terra Firma” a Latin word meaning “firm or solid ground”, the collection intricately incorporates the tie dye technique creating a luxurious marble effect accentuated with beads imported from the Czech Republic.


The collection is inspired by the Earth with dominant base tones of orange, beige, mustard and brown. Splashes of teal and white are added for softness through the use of raw silks and chiffons.


Pieces in the collection include elegant form fitting dresses and separates with impeccable detailing using handpicked embellishments; a signature of the brand.


The collection has been carefully designed to ensure a beautiful marriage of elegance and simplicity without compromising on style and glamour; another signature of Mina Evans.


“Terra Firma” marks another milestone for the luxury brand, which is steadily building a reputation as a brand to be reckoned with within the African fashion milieu.


According to Mina Evans-Anfom, creative director and founder of the brand “we have worked very hard; from intricately tie dyeing on luxury cotton to achieve our desired colour tones, to handpicking embellishments that add another dimension to our pieces. With “Terra Firma”, we wanted to be influenced by natural Earth and also wanted to show that we are solidly building our foundation.”


The collection will certainly appeal to women who ooze elegance and glamour but yet are not afraid to be simple and stylish.



All dresses are made to measure, for more information, send an email to:


Twitter: @mina_evans

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