Capital Hill rapper and label executive, Ill Bliss is one of the most prominent acts presently in the Nigerian music industry who hail from the eastern part of the country and the ‘Anamachi Kwanu’ lyricist – one of the few eastern musicians who have made a mark in the Nigerian mainstream (Lagos) market aids Mystreetz magazine in chronicling the journey of his fellow Igbo artistes to the mainstream as he covers the magazines latest issue.
The Nigerian music industry has a record of several great Igbo Highlife, Pop and Reggae musicians but none could solidify their mainstream status until the Hiphop generation came along. They were the arrogant generation that understood all the mechanism to break into mainstream.
They relocated to Lagos, infused all the modern day sound and also bought into the managerial and packaging principle of today’s industry but most importantly, they made sure they infused more of their native language/rhythm into their music until the Nigerian music market could no longer do without them. This is the exploit of the likes of Illbliss, Big Lo, 2Shotz, Phyno, Mr Raw and Flavour; this is the journey of the Igbo artistes. This is the ILL-BO PHENOMENON’.
Share via LinkedIn, Twitter, Google+ & Facebook. Leave your views in comments box below.