Indigenous rapper Olamide is the cover star for today’s ThisDay Style magazine.
The rapper whose real name is Olamide Adedeji is a Nigerian hip hop recording artist known for his style of rapping mostly in his native tongue Yoruba.
This cover feature comes ahead of his OLIC 3 concert set to hold on the 26th of December, 2016 at EKO Hotel & Suites, Victoria Island, Lagos.
OLIC 3 will mark the third edition of the annual concert which began in 2014 and has relatively grown larger with each edition over the years – inducing anticipation from thousands of enthusiastic fans.
Talking about her inspiration and experience with shooting this cover, top photographer TY Bello says:
THISDAYSTYLE: SEEING STRONG
Everyone knows how big a fan I am of @baddosneh ‘s work. I listen to some of the lyrics and wonder if everyonr can hear the depth of his genius often hidden under playful indigenous word play ., I hear it ..differently all the time .poetry .. codes .. Art .
I had toyed with the idea of taking Olamide to the streets.. I had this crazy idea of shooting him crowd surfing .. in yaba .. I was way way way out of my mind .. We never could have survived that kind of shoot ., Baddo is king of my area.. I had @davidoofficial over a few weeks before and the crowd broke down my gate ..I chickened out last minute ., called him up at 2am and scrapped the idea. I would come to him instead …quietly .
When he arranged for us to shoot at a hotel ., I was thrown off. Hotel rooms are some of the most boring places to shoot ., I had shot at the Oriental so many times and could figure a fresh angle .
As I looked over clothes with the stylist @moashystyling .. said out loud their’s always a fresh angle . I looked around the suite and nothing inspired me till I looked at floor.The room had some of the most painterly CARPETS I had seen in a while . That was it . !!!..would shoot him Rembrandt style like I was making a painting . The flowery patterns would signify the depth and sensitivity ..his poetry .We just paired each outfit with interesting patterns we found on the floor…it was easy flow from then on.
There’s always an authentic solution.. you just have to be open to seeing things differently.. Give yourself permission to see from new perspectives. #tybellophotogtaphy #thisdaystyle #olamide #interview by @duchesskaykay #styled by @moashystyling #photographed @orientalhotel
See more photos from the magazine below.
Also profiled in this week’s edition of the magazine is one of our favourite fashion designer Lanre DaSilva Ajayi.
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