The creative director of the eponymous menswear brand, Tokyo James has released his Spring Summer 18 campaign titled The African Cowboy
On the inspiration behind this African Cowboy collection and the brand’s price points;
It’s not easy being African, to identify as African is to identify with struggle its understanding the true meaning of a fighting spirit. So Africa inspired this collection and what it means to live in modern-day Africa
My pieces are quite affordable the price point depends on the range. We have the “Tokyo James Man” line which is at a higher price point than the “Tokyo James Black Label.” For the Tokyo James Black Label, our suits start from N95,000
Speaking on fabrics used, he said;
Fabrication is very important to us as a brand, we go for fabrics that do the talking [for us]. What I mean by that is, you can see the quality from looking or touching the fabric which helps justfy our price point. The Tokyo James mainline a suit starts from N180,000 depending on the fabric.
On his location choice for the campaign, he said;
The shoot was done in Cape Town South Africa am totally in love with that city it’s peace full and simple tranquil.
See the campaign below
Photographer: Anika Molnar
Creative Directing: Tokyo James
Styling: Gavin Mikey Collins
Makeup Artist: Diana Asherson @ One League,
Models: Max Van der Lecq of Full Circle Models, Francois Viljoen, Thorne Fisher & Nkosi B of 20 Models management
Leave your views in comments box below.