The Nigerian Music Industry has experienced incredible growth this year and the music videos which are being released by Nigerian artistes have played a major role in this growth.
We embarked on a review of the most spectacular videos of the year and came up with a list counting down from 15, take a look and make sure you drop your comment in the box below if you agree or disagree with us. Have fun!
D’Banj Featuring Snoop Dogg – Endowed Remix
Right from inception, D’banj’s latest videos are always better than the former but ‘Endowed’ the remix took it to a whole new level. Shot in the USA and featuring Snoop Dogg (now Snoop Lion), it started the international successes which D’banj later recorded in the year. Sadly, it was also the last time we were going to see D’banj and Don Jazzy together in a video.
Davido – Dami duro
This is one of the videos that ushered us into 2012 haven recorded a huge success with the release of the audio version of the song in the late 2011. All through December 2011, one cannot hear five songs without ‘Dami Duro’ blaring out of the DJ’s speakers. Who else can direct the video of a huge hit song as ‘Dami Duro’ if not Clarence Peters./p>
Sinzu – Carolina
If we are to go by the order, ‘Carolina’ by Sinzu aka Saucekid was the next biggest Video after ‘Dami Duro.’ The video had almost the same storyline as ‘Dami Duro,’ this may have been as a result of Davido featuring on the song. Although the former was released before ‘Carolina,’ it has stood the test of time longer than ‘carolina’ but one cannot deny the fact that it was very big when it was released.
W4 – Control
This single had been released long before Nigerians caught the bug, however when they did, it became a turning point in W4’s career which had been on a rollercoaster ride in the years before. Not only did the song bring about fortune for W4, it also changed the talented singer’s brand. Unlike the rest of his counterparts who are getting to unveil the new Nigerian music genre, Commercial Music, W4 chose to – in his words – “be like papa.” He went the way of the legendary Fela Anikulapo Kuti’s Afro Beat.
Iyanya – Kukere
Iyanya simply went wild and it worked! Prior to Kukere, Iyanya had some soft sell music that were not “commercially aggressive” enough amongst the Nigerian audience. He came with Kukere infusing his tribe’s dance step Etigi into the Azonto dance that was the rave of the moment. Few months later, Iyanya was on the TV screen showing off his N13m Range Rovers Sport SUV after acquiring a posh home in Lekki, Lagos.
P-Square Featuring May D and Akon – Chop My Money Remix
As if the original version which also featured May D was not big enough, P-Square had to do a remix and brought Akon along. The Video with a simple plot was one of the most viewed video on blogs and Youtube but P-Square remains insatiable as far as success is concerned; they had to appear on our next spot with the most expensive video ever!
P-Square Featuring Rick Ross – Beautiful Oyinye Remix
Without a fore knowledge of what the hardest working duo in Nigerian Music Industry is up to, they hit us with the video of ‘Beautiful Oyinye’ which immediately spread like wild fire. This song and video remains among the Top 5 Nigeria’s international collaborations.
Olu Maintain – Nawti
‘Nawti’ did not stay too long on the mind of audience but at the period it did, it was big. This was supposed to be Olu Maintain’s big break back into the Music scene and with the quality of the video, one can say he had a good plan but varying preferences of the Nigerian audience didn’t favor Olu Maintain when it came into play.
May D – Ile Ijo
May D’s ‘Ile Ijo’ came out earlier in the year but it was the video that made the song a huge hit. This was not due to the quality of the video but the dance routine as put together by Kaffy. Several weeks after the video was released, May decamped from Square Records.
D’Banj – Oliver Twist
This is the biggest song in Nigeria! It was also used during the opening ceremony of the 2012 Olympics. The video featured several acts from the USA including Kanye West and Big Sean. Not only that, several American and UK acts also jumped on the track to do a cover of this great beat as produced by Don Jazzy. Sadly, despite Don Jazzy’s obvious vocals on the song, one will wonder where he was when the video was being shot.
Naeto C Featuring D’Banj – Tony Montana
If Naeto C’s ‘Tony Montana’ was big the remix was bigger and this is evident in the heavy air play the video still enjoys. Naeto C showed how “bad” he can be when he introduced a wide animal into the video. Whether tamed or untamed, we don’t know and this fact got our blood rushing while watching the video.
EME – Baddest Boy
As soon as Mo’Hit crew left the scene, EME stole the shine. Really all EME videos have been spectacular this year and have enjoyed much attention but we will exhaust this list if we are to include all their videos which came out around the same time, therefore we have selected the video that featured all the members of the EME Crew – ‘Baddest Boy.’
D’Prince – Take Banana
‘Take Banana’ is recent and it is still picking up but the fact is, it is one of the biggest songs of the moment. The video which ushered in D’Prince’s album Frenzy is a follow up on Wande Coal’s ‘Go Low’ from the Mavin records stables although Wande’s video which was of a better standard was not as big as D’Prince’s.
Olamide – First Of All
As of today, ‘First Of All’ is still on the upward slope. The song started out as a freestyle but after it became big on blogs and social networking media, Olamide decided to shoot a video for the song to lunch his album ‘YBNL.’ While there are some videos that enhances the popularity of the song, it was the song that pushed Olamide’s ‘First of All’ video.
Alingo – Psquare
Yes, it’s P-Square again on the list with the biggest song in Nigeria right now! This video hit the airwaves some couple of weeks back and already, people have caught the bug of the ‘Alingo’ dance step. Aside the dance Steps, another side attraction in the video are the costumes used by P-Square and other dancers in the video.