The financial sector is buzzing with the launch of United For Africa’s (UBA) new innovative premium product known asthe Ruby Account is geared towards upwardly mobile, confident and stylish women today. Ruby was formally launched to top businesswomen and high network womenfolk on Friday, February 24, 2012 at The Wheatbaker Hotel in Ikoyi, Lagos.
Ruby, is here to cater to the special needs of women folk and in recognition of the key role women play in the society, the pan-African banking and financial services Group, United Bank for Africa (UBA), has introduced a gender specific personal current account product, specially designed and targeted at women.
The Ruby Account has unique features that set it apart from other banking products in the industry. Such features include; Zero COT and highly attractive interest rates, Customised debit cards and cheque book, no limit on number of withdrawals or deposits; up to 50% discounts on services from RUBY partners such as AVIS, AA Rescue, BUPA, ACG World Concierge Services, Qatar Airways, Clear Essence California Spa and Wellness Resort, MegaCare Pharmacy, and UBA Metropolitan Insurance.
Speaking at the ceremony, Deputy Managing Director, Ag., UBA Plc, Mr. Kennedy Uzoka said the introduction of Ruby was informed by the need to provide convenient banking for women, especially professional and businesswomen, who place a premium on convenience banking. “Women control over 60% of household expenditures. Apart from that, there has been an increase in the number of women in top flight executive positions and more successful self-employed professionals. These new breed of women are financially independent and are contributing significantly to economic growth and development. They are the target market for Ruby” he explained.
According to him, currently UBA provides banking services to over 7 million customers from over 700 branches and having taken into proper cognizance what is important to women, decided to introduce Ruby.
Whilst calling on the women folk to leverage the opportunity offered by the Ruby Account, Divisional Head, e-Banking and Retail Banking Liabilities, UBA, Mr. LuqmanBalogun noted that Ruby offers personalized services to the discerning woman and provides adequate security and protection for account holders. For women in business, a website will be fully built for them for free, courtesy of Google. Customers will also enjoy preferential pricing on the consumer loans of the bank.
He revealed that there are on-going discussions with exciting new partners in sectors that are relevant to women and those partnerships with their benefits will be unfolded as discussions are finalized.
United Bank for Africa Plc is Africa ’s global bank and a leading financial institution offering universal banking to more than 7.5 million customer accounts. UBA currently operates in 19 African countries with presence in leading world economies such; New York, London and Paris.
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