In an ever-evolving world of fashion, we are being introduced to fashion films directed by American filmmaker Nina Carr on location in Lagos Nigeria, taking a conceptual view towards emerging Nigerian design labels, Agu and Orange Culture’s AW13 collections as part of Designers Foundry’s 2013 mentoring programme.
|Piece From Agu's Collection||Piece From Orange Culture's Collection|
Designers Foundry (DF) is a new business incubator and talent hub helping emerging designers to grow their label through a unique programme of mentoring, production support, and sales and promotional opportunities.
Each film takes a different direction from generic fashion films, embracing a completely different atmosphere, with quirky plots, high-energy music and bursts of humour.
Working alongside a team of internationally recognized creatives including Tunji Akinsehinwa, Giovanni Martins and Rocky Ruffini, Nina Carr’s films for Designers Foundry explore the contemporary relationship between fashion and film, showcasing new perspectives on fashion and how it is communicated.
Entitled 'Escapade', the film for Agu AW13, is inspired by a woman's need to feel emancipated in different aspects of her life, be comfortable in her own skin and not afraid to have fun.
While 'Intrepid' for Orange Culture AW13, tells the story of man who is lost and finds himself in Orange Culture, where he finally discovers his true self.
For more information on the DF programme: www.designersfoundry.com
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