Nigerian women’s wear brand Hse of Nwocha showcased her Spring/ Summer 2018 women’s Ready- to- Wear collection at ARISE Fashion Week Lagos, she has now released the lookbook campaign.
Titled “TATA”, the collection was inspired by theatre and arts, as well as the Creative Director Ugonna Omeru’s love for film and costume design continues to drive her creative process.
The collection is set in 1980s Colombia, and its named after the wife of Pablo Escobar. It is inspired by a tale of love, romance, feminine strength, eternal loyalty and Catholicism.
The HON woman’s strength and confidence is paramount to her outward appearance hence the modern yet classic silhouettes, which are the designer’s true aesthetic were paired beautifully with hand made headpieces. Through the sassy uneven helms, voluminous peasant sleeves, form fitting and show of skin, feminine strength shown through the collection.
60% of the collection was handmade and the focus was to create a visual but subtle experience of luxurious apparel that looks and feels personalised for each woman.
This collection personified the strength of nude earth tones with a touch of red. Pops of primary colours- blue, red and yellow were seen in luxe fabrics including french lace, mesh lace, neoprene and organza.
Scroll down to view full collection.
Art Director- Obinna Omeruo @obinnaomerruo
Photography- Kunmi Owopetu @kunmi.owopetu
Makeup- Beauty by Omalicha @beautybyomalicha
Model- Susan Garland @susangarland_
Agency- Beth Model Africa @bethmodelafrica
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