Celebrating its 7th year, beloved fashion retail, Grey Velvet is making it a point to affirm its mission — to be a one-stop shop for anyone and everyone.
Its new campaign, The GreyVolution, celebrates the power of evolution, reinvention and growth and championing the messages behind the campaign are Afua Osei, Valerie Ike, Samantha Walsh and Soliat Bada.
The GreyVolution campaign aims to present us with different personalities while still celebrating the authenticity of each individual as a Grey Velvet woman. The campaign embodies the essence of womanhood and the importance of sisterhood.
Grey Velvet has thus selected these four outstanding women to lead The GreyVolution. Each of the personalities involved in the campaign are as diverse as they come and as we’ve all been taught, the power of evolution comes from diversity.
These four ladies represent a new generation of fearless, confident and empowered women. And who better than to dress these women? Grey Velvet, of course. The first part of the campaign features the #OffTheRack Series.
See more photos below.
Styling: Ifeoma Odogwu @hyperfashun
Photography: Shua Taiwo @mrshua
Makeup: @adoestouch for @thebeautyprecintgng
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