Yemi Alade has been appointed goodwill ambassador by the UN to help shine a spotlight on the disproportionate impact of the health and socio-economic crisis on the poorest and most vulnerable people, who are often women, especially in developing nations, the United Nations Development Programme (UNDP) said on Wednesday.
The Nigerian pop star will mobilise support for the Sustainable Development Goals with a focus on fighting inequality, empowering women, and raising awareness to the impacts of climate change.
“Women are among the 4 billion people who are trying to survive COVID-19 without any form of social protection,” said Alade. “I want to lend my voice to these women and other vulnerable people who make up half of the world that’s struggling to make ends meet. They don’t have the luxury of working from home and are putting their health at risk just to put food on the table.”
She added, “But as we address poverty and inequality in our COVID-19 recovery plans, we can’t put climate change on the back burner. Climate change and poverty go hand-in-hand, and neither is gender-neutral. Women in developing countries, such as my homeland Nigeria, are disproportionately affected by both.”
We're pleased to welcome Nigerian superstar @yemialadee as our newest UNDP Goodwill Ambassador! We thank Yemi for being our voice for a green and equitable recovery: https://t.co/gdGXOneLtE#UNGA #GlobalGoalsWeek pic.twitter.com/wBNl4euf8N
— UN Development (@UNDP) September 23, 2020
Achim Steiner, the UNDP Administrator Achim Steiner, who named Alade welcomed the appointment noting that the agency was currently focusing on women’s empowerment and championing a green recovery from the COVID-19 pandemic.
“We can’t wait to hit the ground running with you, Yemi. We look forward to hearing and sharing the issues that you are passionate about — including women’s empowerment and tackling inequality,” said Steiner as he welcomed Alade to the UNDP family via video.
“We at UNDP will also be working to amplify your voice on the socio-economic impact of COVID-19 in developing countries and the importance of a green and equitable recovery for all.”
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