Gucci has always had a clear understanding of its ideal woman and each season it picks a cast that reflects that ethos.
This time around Frida Gianinni and co. take things one-step further with a campaign featuring seven top models who exemplify the modern Gucci woman.
Anja Rubik, Joan Smalls, Raquel Zimmermann, Nadja Bender, Suvi Koponen, KarmenPedaru and Natasha Poly feature in stylized shots byMert Alas and Marcus Piggott.
In a season filled with high concept campaigns it’s refreshing to see ads where the clothes and the girls are at the forefront.
The collection’s pastel tones and ultra-luxe accessories are front and center in the simple studio shots that make every item look like a must have.