Access Bank Plc, a leading African financial institution, today launched Nigeria’s first fun-filled interactive financial literacy campaign for kids, parents and educators in a strategic partnership with Nickelodeon a global family entertainment brand.
The campaign tagged “Access Early Savers Financial Literacy for Kids” is Nigeria’s first financial literacy campaign targeted at kids between 4 and 9 years old and a demonstration of the Bank’s commitment to the activation of its financial inclusion strategy which seeks to cater for the unbanked in the society.
The campaign is developed to educate kids on the basics of finance. Specifically, the “Access Early Savers Financial Literacy Campaign for Kids” will leverage a multidimensional approach in teaching the principles and value of money to the young children thereby inculcating strong virtues of hard work, honesty and diligence as well as the habits of savings.
This is coming on the heels of the successful introduction of the Access Early Savers Account, an innovative banking product for children aged 18 and below. The product is the latest addition to Access Bank’s growing bouquet of financial solutions and the first children-focused product by the Bank. Access Early Savers Account is designed to simplify banking by making it fun and adding enduring benefits (financial literacy) as a feature of the account for children, parents & guardians.
The product is a novelty in that it avails children the liberty of being financially empowered, thereby giving a greater chance of securing their future. This was developed to follow the child through the life cycle.
In his opening remark, the Group Deputy Managing Director of Access Bank Plc, Herbert Wigwe said, “The core component of the campaign is a series of interactive lessons conceived by Access bank, and designed by Nickelodeon with input from education experts in South Africa, United Kingdom and Nigeria, which explore financial topics in an engaging and age-appropriate way, covering subjects such as; The Value and History of Money, Money Around the World, Earning, Saving, Spending and Sharing”.
According to Herbert, the initiative is part of Access Bank’s contribution to the development of a sustainable Nigerian society/economy by educating young children about finance with a view to empowering them make sound money-related decisions as they grow up. With this exposure to basic financial principles, the target public will impact the Nigerian economy positively.
The campaign launch which has attracted high profile audience from all walks of life also had the Mrs. Abimbola Fashola, the First Lady of Lagos State as the special guest of honour. In her words, “I want to commend this noble initiative by Access Bank Plc and Nickelodeon which seeks to promote financial knowledge amongst our children from an early stage and teach them a healthy respect for the value of money, and encourage them to make sensible provision for their future”.
In his opening remark, Alex Okosi, a Senior Vice President & Managing Director, MTV Networks Africa representing Nickelodeon said “Dora the Explorer has had a positive and indelible impact on millions of boys and girls around the world and especially in Nigeria. We are proud to be partnering with Access Bank in this effort, and are thrilled that Dora will be going on this exciting new adventure with parents and children across Nigeria to help them prepare for their financial future”.
The partnership is aimed at leveraging Nickelodeon’s famous animated pre-school heroine and cartoon character, Dora the Explorer, to encourage financial responsibility from an early age.
About Access Bank
Access Bank Plc is a full service Commercial Bank operating through a network of 348 branches and service outlets located in major centres across Nigeria, Sub Saharan Africa and the United Kingdom. Listed on the Nigerian Stock Exchange in 1998, the Bank serves its various markets through 4 business segments: Institutional Banking, Commercial Banking, Retail Banking and Financial Markets.
The Bank has over 800,000 shareholders including several Nigerian and International Institutional Investors and has enjoyed what is arguably Africa’s most successful banking growth trajectory in the last ten years ranking amongst Africa’s top 20 banks by total assets and capital in 2011.
As part of its continued growth strategy, Access Bank is focused on mainstreaming sustainable business practices into its operations. The Bank strives to deliver sustainable economic growth that is profitable, environmentally responsible and socially relevant.
About Dora the Explorer
Dora the Explorer is a play-along, animated adventure series starring Dora, a seven-year-old Latina heroine whose adventures take place in an imaginative, tropical world filled with jungles, beaches and rainforests. Dora explores her world just as pre- schoolers do every day, and the show is designed to actively engage its audience in an interactive quest using a variety of learning techniques.
In every episode, Dora and Boots invite the audience to participate in an exciting adventure, where each step of their journey consists of a problem or puzzle that Dora and the audience must think their way through in order to solve the next problem. Dora is proudly bilingual and uses her knowledge of English and Spanish to communicate with her friends, overcome obstacles and reach her goals.
In each episode, Dora teaches a Spanish word or phrase to the viewers and then asks them to use it to solve a problem and forge ahead. Ultimately, Dora and her best friend, Boots, triumph, and the story always ends with a “We Did It!” anthem.
The brainchild of Chris Gifford, Valerie Walsh and Eric Weiner, Dora the Explorer debuted on TV on Nickelodeon in the USA in 2000.
About Access Early Savers Account
Access Early Savers is a specially designed account that teaches and promotes savings culture in children, setting them on the right path to a sustainable future. It boasts of competitive interest rate amongst other features.
Its added value service includes; instant Dora branded gifts for the children on account opening, Early Savers Club Membership, Access to games on microsite, Opportunity to attend exclusive children shows/parties and a bouquet of other branded gifts items.
For more information visit www.accessbankplc.com
For Further Information Contact:
Tel: 0807 777 7474
Team Lead, Media Relations, Access Bank Plc
Tel: +234 80 275 66 220
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