African Designers, Grey Projects, Gozel Green, AAKS, Loza Maleombho Take Milan At PITTI’S Super Tradeshow


Super, the Pitti Immagine fair dedicated to accessory and prêt-a-porter collections for women is scheduled to be held in Milan from 23 to 25 September 2017.  SUPER’s innovative format launched in September 2016 and will be held this year in the new location of The Mall in Porta Nuova, just a few steps away from Piazza Della Repubblica situated in the heart of Milan’s fashion district.

This year’s edition includes a special collaboration with Lagos Fashion & Design Week, featuring a selection of brands and designers from Nigeria, Ghana and the Ivory Coast, countries which, in the past few seasons have stood out as some of the most interesting places for progressive fashion in Africa. “The LFDW platform uses collaboration as a tool for promoting the work of designers,” says Omoyemi Akerele, founder of Lagos Fashion & Design Week. “Our collaboration with Pitti Immagine, organisers of Trade Show Pitti Uomo for consecutive seasons has provided opportunities for designers to be seen by press and buyers on an international scale. Designers like Lisa Folawiyo were scouted for Vogue Talent from Pitti W, Lanre Da Silva Ajayi was able to get into Dolce and Gabbana from Pitti W, Anita Quansah’s long-standing relationship with Louisa Via Roma was also via an outing with Pitti. We’re excited to be back this season with AAKS, Grey, Gozel Green, Loza Maléombho.”




It takes an entire week’s work to produce just one AAKS luxury handbag. The brand offers a line of raffia handbags produced by a women’s cooperative in Bolgatanga, northern Ghana, born from the creative mind of Akosua Afriyie-Kumi, who in 2013, after time spent in London working for Peter Pilotto, Matthew Williamson and William Tempest, decided to bring her brand to life. Handmade accessories, produced using ethical work processes and ancient traditions, are the heart of a project that highlights the great potential of African fashion.

Gozel Green



Founded by twin sisters, Sylvia Enekwe and Olivia Okoji in 2012, Gozel Green designs are developed for strong, confident, sophisticated women. Their styles blend different traditions and eclectic inspirations, featuring layering, material deconstruction, and eye-catching colour blocking.





Grey is a fashion showcase founded in 2011 in Nigeria by Rukky Ladoja and Obida Obioha. With their conceptual collections, they protect their family roots and make them international with meticulous attention to fabric, bright colours, and quality construction to create a wardrobe with a cosmopolitan vibe.



Loza Maléombho


Born in Brazil, and spending her childhood between Abidjan and Washington, Loza Maléombho earned an art degree from the Philadelphia University of Arts, before moving to New York. In 2009, she founded her eponymous brand on the Ivory Coast: A ready-to-wear clothing and accessories label produced in collaboration with local artisans. Her pieces are the perfect fusion of the aesthetic and culture of the Ivory Coast tribes, mixed with New York urban style.


Source-  ELLE South Africa





Leave your views in comments box below.


Share this

Leave a Reply

Your email address will not be published. Required fields are marked *