Amazing! Cuppy Tapped For Manchester United’s New Jersey Ad Campaign

Cuppy Man Utd’s New Jersey Ad Campaign OnoBello (1)

Adidas has tapped both huge celebrities and world-famous athletes for their advertisements over the years, so it’s no surprise that their latest campaign in collaboration with Manchester United, features major names from both the music and athletic worlds.

On Tuesday September 8, the football club officially new jersey campaign ad which features British-Nigerian musician DJ Cuppy alongside South London rappers Sam Wise and Harry Pinero.

So what exactly is this campaign all about? Man Utd explains: “Adidas and Manchester United today present the new 2020/21 season third kit, introducing a visually distinctive design, inspired by striped jerseys from the club’s history.

From United’s first striped kit over 100 years ago to the eye-catching designs of the 1970s and 80s, the latest release aims to provide a fresh update to tradition, while delivering a vibrant new print.

To create this new design, Adidas re-drew, hacked and re-imagined combined elements from various jerseys throughout the club’s long history to create a bold new pattern. Utilising United’s iconic club colours of red, white and black, the kit is an original story with a modern update.”

We couldn’t be more psyched about the inclusion of DJ Cuppy, who a few months ago left her club Arsenal for Man Utd, and it seems the new relationship is already paying off.

“As @ManchesterUnited fan, I’m so PROUD to be a part of their official jersey campaign! ⚽️ READY FOR THE NOISE! #GGMU 🔊🔴 #ReadyForSport #CreatedWithAdidas“, Cuppy wrote while sharing the ad on Instagram.

Check out the new kit below.

 

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