One of Nigeria’s leading fashion label, ATAFO has tapped stylish music producer Sarz as the muse for its latest campaign tagged, “ATAFO Shacket Series”.
Creatively directed by longterm collaborator The Style Infidel, the outfit hue is the house’s signature grey and features the musician in a well-tailored Shacket, which according to the brand is a “a shirt thick enough to be halfway between a shirt and jacket – an ideal year-round layering piece.”
Elsewhere, he models the ensemble in different ways that it can be worn. This isn’t Sarz first fashion collaboration as he’s previously appeared in the holiday lookbook of an up-and-coming menswear designer.
Explaining the series, the brand says, “ATAFO SHACKET: A shirt tailored with the craftsmanship of an unlined, unstructured jacket from the finest super wool fabric – an ideal garment to be worn alone or layered, formal or casual, styled as traditional African or trendy European, whichever way you decide to wear yours, you are guaranteed the luxurious ATAFO elegance.”
Photographed by @theginstarp
Styling and Creative Direction by TheStyleInfidel for @thestyleinfidelstudios
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