#IAmWhatIMakeUp! CoverGirl Unveils Issa Rae, Katy Perry, Ayesha Curry, More Ambassadors for New Campaign

Issa rae

CoverGirl has announced Issa RaeKaty Perry, Ayesha Curry, Maye MuskShelina Moreda and Massy Arias as new #CoverGirls – ambassadors for their new ad campaign “#IAmWhatIMakeUp“.

The #IAmWhatIWear campaign aims to celebrate the power of every individual to create who they are and who they want to be.

Covergirl brings you #IAmWhatIMakeUp, celebrating women’s power to be made in the mirror. The new Covergirl celebrates every woman’s power to create who she is – and who she wants to be.


Join us as we welcome our newest Covergirls: Ayesha Curry, Issa Rae, Shelina Moreda, Maye Musk, Katy Perry and Massy Arias! 🎉, the brand wrote.

Unveiling the CoverGirl bosses, the brand announced on their Instagram:

The brand also wrote,

#IAmWhatIMakeUp celebrates your power to create who you are and discover who you want to be. 💁We believe make up is a tool and a toy and we’re here to play and slay all day, everyday. 💄We have lots more coming for you so stay tuned COVERGIRLS!

CoverGirl is paying homage to literary great Toni Morrison with the hashtag #IAmWhatIMakeUp.

The brand recently announced Issa Rae as their latest ambassador.

Watch below.


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