Imad Eduso’s SS20 Collection Draws Inspiration From The Joys Of Motherhood

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To commemorate the festive season, womenswear brand, Imad Eduso has released the lookbook to its delightful SS20 collection.

Starring fashion model Chika Emmanuella, the creative director in a statement explained, “our #SS20 Collection Titled Ebí ( meaning Family / Guilt in Yoruba) – The collection is a visual representation of my current journey of being a new mum, using vibrant colours and voluminous detailing to signify the exhilaration, the great responsibilities, the beautiful imbalance that comes with the joys of motherhood.”

She continued, “Motherhood has been such an evolving journey causing me to question so much about who I am, what I do, if I can do it, who I want to be and what legacy I want to leave behind. It’s been a continuous journey of self rediscovery, as I’ve had to dig deep, unlearning and relearning the things I thought I knew.

As these questions plagued my mind constantly together with feeling left behind. Initially this was difficult but finally I can see a glimpse of the rainbow at the end of the tunnel, as I see everything from a new perspective with a sense of wonderment. I cannot thank my amazing support system enough, God, my husband, family, friends and my Mama’s group!”

The collection is now available to shop online here.

Scroll through for the full collection.

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Credits

Model: @chika7star

Makeup: @iamdodos

Styling Assistant: @njuare___

Photographer: @kosolonwudinjor

Cinematographer: @manneshotit

For more on Beauty, follow us on Instagram @OnoBello @OBStreetStyle | Twitter: OnoBello | Facebook: OnoBello Magazine


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