The biggest fashion competition in Nigeria, presented by the Natural Premium Soft Drink Fayrouz is gradually reaching its peak with some of Nigeria’s hottest stars coming out to play!
The Fayrouz L’Original Expression show, which kicked off in April will see the final teams, Team Elan and Team Loud Tribe, who beat over 400 teams to the grand finale, go head to head to be named best style team and go home with the grand prize of $20,000, the opportunity to showcase their first collection at the next Lagos Design Fashion Week and various fashion opportunities of a lifetime.
Guests have been promised an unforgettable experience as Wande Coal, Phyno and Chidinma have been announced to perform at the event, hosted by popular TV personality, IK Osakioduwa.
Mai Atafo, April By Kunbi and Kinabuti with a team of top fashion influencers, designers, stylists and celebrity photographers like Omoyemi Akerele, Adebayo Oke-Lawal, Gozel Green, Kate Williams, Nobel Afrik, Martha Warebi and MichealI momoh have been working with all the teams.
OnoBello.com sat down to talk to some of these fashion influencers and team representatives for Elan and Loud Tribe on the journey so far before finale taking place this Saturday, July 5th 2014 at the Oriental Hotel in Lagos.
Here’s what they had to say:
Mai Atafo- Mai Atafo Inspired
I was excited to be a part of this because I always look forward to empowering young persons the best way I can and you know fashion is a part of me so it definitely is something that I really am passionate about and putting my all into.
It’s a wonderful opportunity for them especially as fashion in competitions is mostly ignored – as it were – and there are not so many fashion competitions around so this is good. It’s not like entertainment that is often hugely invested in. This is work. I see fashion as business, not entertainment because we make clothes that people wear and use for various purposes so it’s work, you know.Mai Atafo
Kunbi Oyelese -April by Kunbi
The best part of the whole competition has been picking what team to move on in the challenge but it’s quite sad sometimes when you see a particular group could’ve done better but just didn’t measure up due to lack of this or that on their own part; probably the makeup was wrong somewhere or the combination at some point just wasn’t right. For cases like that, there really is nothing the judges can do about it.
At the grand finale, I’m definitely looking forward to what team makes it through and the music because we have really good musicians coming to perform.Kunbi Oyelese
Francesca Rosset for Kinabuti
I loved that Fayrouz came with the L’original concept because that is exciting and you know Kinabuti is all about being edgy, original and all of that so we were happy to be a part of it and we love Fayrouz so we just jumped right in.
I’m also particular about this because as you know of recent, news circulating around the world about Nigeria especially with the Boko Haram happenings haven’t been so encouraging so people need to see that we are so much more than all that unpleasantness, you know. My friends still call me from abroad and are like “Are you still alive?” and you know for people like that, for the world, it’s important we put our best foot forward. So whenever they see uploads of our designs and all that they say “Really? Are you in the same Nigeria where that bomb blast just happened?” So it’s a good thing and I’m excited. We are in a fantastic place, I believe.Francesca Rosset
Francis Sule (Designer and group leader of “Team Loud Tribe”)
When my friend told me about the competition, I decided to go for it and as a fashion illustrator, I was really excited about it. it’s been super great so far and I look forward to the finale. I know we are going to win. I’m sure of that. Everyone has been amazing. The other team is doing a great job too but I know we are winning.
Apart from winning, I also look forward to the recognition that comes with being a part of a show of this magnitude.
The most exciting part about the competition for me was finding out we made top 2 but the biggest challenges for us before we got in was poor internet service and timing. It was hard getting everyone – especially with our different schedules at school – to meet up but we pulled through. We are a good team and we definitely will be working together after this even as we embark on our individual projects.
Laila Rahman (Makeup Artist and Group Leader, Elan)
The most memorable thing about the whole competition was our stay at Enugu. I loved it so much. Everyone was like a family and I really miss that. I have enjoyed and have been inspired every step of the way but really challenging for us has been the ability to think outside the box, to really push the envelope because we don’t want to be doing what everyone else is doing. We want to be different and we are different. Even challenging for me as the makeup artist is our model is male. You know it’s easier to make up a lady but for a guy, you’ve got to think outside the box and be smart because come to think of it, you’re not going to be doing the regulars like shadow and mascara on him.
Did I imagine we’ll come this far? Yes! We had problems registering in. I think we were about the last ones but I still knew we’d come so far. We are family now even with the other team and it’s amazing how we even help each other out seeing it’s a competition. II definitely am looking forward to the grand finale, can’t wait.Laila Rahman
Nnena Ifebigh-Hemeson -Senior Brand Manager, Fayrouz
Born out of the desire to help young people who have been ignored in fashion and since most competitions are about music or acting and not so much about fashion, we decided to step in. And the young persons, their everyday fashion sense is quite impressive. You see by the photos they put up on social media that they have potential and all that is needed is the professional touch so that’s why we thought about it.
The initial response to the call for the competition was quite phenomenal and yes, there will be more competitions. It could turn out to be an annual event.
The most challenging thing right now about the competition has been the about the last two teams (only one team wins at the grand finale) because the model on one is male and the model on the other is female so it’s hard to choose.Nnena Ifebigh-Hemeson
See all the photos from the Fayrouz Expression Show press day!
|Edem Vindah and Noble Afrik|
|Edem Vindah and Prince Idowu Oyefusi of Noble Afrik|
|Franchesca of Kinabuti|
|Kunbi Oyelese for April By Kunbi|
|Warebi Martha and Nnenna Ifebigh|
|Nnenna Ifebigh-Hemeson and Prince Idowu of Noble Afrik|
|Noble Igwe, Nnenna Ifebigh-Hemeson and Sampson Oloche|
|Team Elan and Loudtribe|
|Team Elan and Loudtribe|
|Warebi and Kinabuti|