Kim Kardashian has added another feat to her long list of accomplishments as she recently just launched her new shapewear/solutionwear line SKIMS, which includes undergarments designed to smooth, enhance, sculpt or lift while hiding flaws.
And of course, just like everything else the reality TV mogul touches, Kim experienced an online controversy and was criticized for cultural appropriation over the initial name which was ‘Kimono’.
However, the mother of four immediately apologised, thanking her fans for their feedback, before announcing its new name. Speaking with E! News, Kim revealed she wasn’t happy with a lot of her shapewear, so she created her own.
She also mentioned that the name was inspired by the fact the underwear ‘skims and accentuates’ the best parts of the body, with the offering available in a wide range of skin colours and sizes.
“This is what I’ve needed, I’ve been obsessed with traditional shapewear for about 15 years but I’ve always been cutting it up and making my own styles because every brand that I found just wouldn’t really, they just didn’t have some of the things I really needed,” Kim told E! News.
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