The rise of African fashion is here!
Three leading Nigerian fashion design labels – Ituen Basi, Mai Atafo Inspired and Josh & Nicol – will take their place on the runway alongside the continent’s top established and emerging designers at Mercedes-Benz Fashion Week Africa (MBFWAfrica) 2014 at Melrose Arch, Johannesburg, from 29 October to 1 November.
First on the runway will be luxury label, Josh&Nicol, with “Popida”, a 30-piece collection inspired by the ancient Benin Kingdom of Nigeria, infused with the work of 1960s Pop Artists like Andy Warhol. In turn, the collection will be a tribute to Queen Idia, the 16th-century West African Warrior Queen from the Niger Delta.
Thereafter, Mai Atafo Inspired – the decorated bespoke fashion clothier brand of Ife-born designer, Mai Atafo – will wow audiences with menswear “Jungle Gentleman” and women’s wear “Etibor” collections, inspired by Africa and the southern region of Nigeria.
Finally, on Day Three of MBFWAfrica, Ituen Basi’s Lagos-born label will showcase a refreshing celebration of the quintessentially West African Ankara print, with an elegant and sophisticated line punctuated by whimsical exclamations.
The brands will join over 30 of Africa’s foremost established and emerging designers – including fellow West Africans Kibonen (Cameroon), Christie Brown & Nana Brenu (Ghana), and Loza Maleombho & Laurence Airline (Ivory Coast) – in 16 shows over four days at MBFWAfrica 2014, Melrose Arch, Johannesburg, 29 October – 1 November.
Josh & Nicol