Basketball star LeBron James, rapper Diddy and some other artists have responded with outrage to the advertising image by retailer H&M showing a black child in a sweatshirt with the words “Coolest monkey in the jungle.”
Although, the company has apologized and removed the image, but not before the advert was widely challenged on social media as being racist and inappropriate.
LeBron James posted a refreshed image showing the model wearing a crown while rapper Diddy posted an image with a sweatshirt revised to read “Coolest king in the world.”
Singer The Weeknd, who has a clothing line at the retailer, says he was “shocked and embarrassed” by the photo and that he would end his ties with the company.
H&M is a major fashion brand whose website featured a young black boy modelling in a green sweatshirt with the words, “Coolest Monkey In The Jungle” imprinted on it.
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