Music & Fashion! Davido X Orange Culture Capsule Collection At ‘Music Matters’ In Selfridges, London


Music has been a source of inspiration for fashion’s changing trends for quite a while. Despite borrowing influences from music, fashion has over the years, been perceived almost as important as the music it sometimes draws reference from, therefore creating subcultures and movements straight off the runway and into stores globally.

This season at Style House Files, as Heineken Lagos Fashion and Design Week approaches, we are delving deeper into fashion and music collaborations with the birth of “Music X Fashion”.

With support from the Nigerian Export Promotion Council (NEPC), on the 12th of September 2017 in London, Selfridges in collaboration with Style House Files will debut a capsule collection by one of Africa’s greatest music exports, Davido, and Orange Culture, a LFDW Young Designer alumni and LVMH Award finalist, at its High End Department Store as part of the Selfridges new season “Music Matters at Selfridges” campaign.

Musicians have long been tastemakers of style and fashion. Today, musicians are trailblazers, creating the future of fashion at every turn, strengthening the bond between music and fashion.

Music X Fashion explores the tribes that collaborations between music and fashion can create, the expression of creativity that’s constant and experimentation pioneered through icons that straddle.

Davido is unarguably one of the biggest artists on the African continent exporting his music to a growing afrobeats loving audience. A stylist’s gentleman and a true fashion icon, he embodies the new ways music and fashion collaborations are experienced, creating a cultural moment marked by a distinct visual fashion identity that emerges from an indigenous musical genre working it’s way up to global relevance.

“My personal style is an expression of who I am. Performing on stage or hanging out with my daughters, the key pieces in my closet speak volumes – easy going wardrobe basics always infused with an edge and that’s what this collection represents. I really love connecting with my fans through music and to extend that to fashion via this collaboration with Orange Culture is a great opportunity. I am excited to present a collection that’s an extension of my personal style to my fans and to share in this unique experience of how they engage with the collection at one of my favorite shopping destinations in the world.”

The capsule collection will feature pieces inspired by Davido’s hit song, IF! with the focus to create easy, ready-to-wear pieces that will be loved by fans of Selfridges, Davido and of-course Orange Culture.

“I’ve always thought a beautiful relationship between music and fashion exists, especially right now with music artists creating powerful and recognizable identities for themselves with the use of fashion. So once we were given the opportunity to work with such a talented artist like Davido, who is constantly pushing creative barriers to set the tone for Africans globally, we were excited and eager” – states Adebayo Oke-Lawal, who recently showed at London Fashion Week to press and buyers with glowing reviews.

Davido x Orange Culture will debut in Selfridges, London on the 12th of September 2017.




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