Nigerian Designers Now In Selfridges UK: Eki Orleans, Ituen Basi, JBL, LDA, Odio Mimonet, Tiffany Amber, AGU, House of Silk & DOT- “Guaranty Trust Bank Presents Ndani– A Style House Files Initiative”

Nigerian fashion designers are making waves and being placed on a world stage with their international counterparts. To affirm this, Guaranty Trust Bank PLC in collaboration with Style House Files, a creative development agency, have announced a partnership with Selfridges UK, the famous London fashion destination voted the best department store in the world for the second time consecutively.

The partnership re-affirms the Bank’s on-going support for the growth and exposure of African fashion and Art, is tagged “Guaranty Trust Bank presents Ndani – a Style House Files Initiative”. Ndani represents the beauty of Africa and the innovative partnership entails the display of African fabrics and designs made by select fashion designers. These designers will exhibit at Selfridges on London’s Oxford Street in the UK between November 2012 and January 2013.


Participating labels include: Lagos Fashion and Design Week (LFDW) 2012 Young Designer Of The Year Finalists, AGU and House of Silk, DOT Handbags, Eki Orleans, Ituen Basi, Jewel By Lisa, Lanre Da Silva Ajayi, Odio Mimonet and Tiffany Amber. These designers will be showcasing their Spring Summer 2013 womenswear collection and accessories exclusively at the special Nigerian pop-up store within Selfridges during the project.


Ndani will also showcase some accessories which go beyond fashion– as beautiful and original as the fashion selection.
Prices range from £25 for an African doll by Ituen Basi to £3,180 for a gown by Lanre Da Silva Ajayi.


Ndani, the Nigerian Fashion Project at Selfridges runs from 1 December through to January 2013 in the London store’s Women’s Designer Galleries on 2.

Lanre Da Silva Ajayi

Jewel By Lisa

Ituen Basi Dolls

Tiffany Amber

Odio Mimonet

Eki Orleans

Lagos Fashion and Design Week 2012 Young Designer Of The Year Finalists, AGU

House of Silk

DOT Handbags

Commenting on the project with Selfridges, the Managing Director and CEO of Guaranty Trust Bank PLC, Mr. Segun Agbaje stated that GTBank is a Proudly African and Truly International institution with a passion to revolutionize banking in Africa and advocate the projection of Africa’s rich culture to the world. He further stated, “we have decided to sponsor this initiative because we realize that the whole world needs to know about the creativity of African fashion designers and their contributions to global art development.”


Omoyemi Akerele, Creative Director of Style House Files stated “this partnership with GTBank and Selfridges signifies what Style House Files represents; moving beyond the runway and making an impact which will result in creating a financial viable model for creative growth in the Nigerian fashion industry. She further added at the moment the global fashion industry is being influenced and inspired by Africa and it is time to move Nigerian labels to the mainstream to take advantage of this.


Judd Crane, Director of Womenswear at Selfridges said “We are very excited by the prospect of being the first department s,tore in the world to give a proper showcase to some of the best fashion designers in Nigeria. We were won over by the talent we found there and are delighted to be able to help the Nigerian fashion industry to be further exposed to an international clientele.”


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