OB Designer Focus: Abiola Adeniran-Olusola

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Launched in 2017, Abiola A. Olusola is a contemporary womenswear brand made in Nigeria. Eponymously named after the owner and creative director, Abiola Adeniran-Olusola, the brand’s aesthetic philosophy is built on the belief that dressing should be effortless and chic.

Certainly not afraid to enter the ring with bigwigs of Nigerian fashion, the brand showcased its Spring 18 collection at Lagos Fashion and Design Week (LFDW) 2017. Furthermore, Olusola collaborated with fabric giant, Vlisco, for their Vlisco&co event Lagos. An applaudable feat because, as we all know, being a fashion designer is one of the hardest careers wherever you’re from. Breaking into the industry, successfully, even more so.

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What set Olusola on the path to this moment? She was born and spent her formative years in Ibadan Nigeria, before her family moved to Lagos when she was a teenager. It’s around this time that she began to tinker with clothes her parents bought her to incorporate her style.

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An experience that made her certain that she would, one day, become a fashion designer. After attending the University of Lagos to earn her degree in English Literature & Language, she worked at an online retail store based in Lagos.

She then moved to Paris to further her studies in Fashion, where she interned for Lanvin and Givenchy, as well as, worked backstage for notable names such as Rick Owens, John Galliano and Gareth Pugh. Moreover, during Institute Marangoni’s graduate week. Her graduate collection was showcased at the Pitti Uomo Florence, as if that wasn’t enough, her collection was also showed at the Dominican Republic Fashion week, as well as, featured in Vogue Italia.

After a few years in Paris, she decided to return to Lagos to launch her brand. One that drew inspiration from her personal style, the modern African woman and her exposure to Parisian style. Often describing her personal style as fuss-free, easy going, she’s naturally drawn to designing pieces that reflect effortless beauty.

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