#OBDesignerFocus: Bubu Ogisi Of IAMISIGO

Bubu Ogisi

Bubu Ogisi


Hello Style Revolutionists! We are back with another edition of Designer Focus (#OBDesignerFocus).

The fashion game in Nigeria has really come a long way. Fashion designers in Nigeria continue to push boundaries and release spectacular collections for public consumption each year. From the mainstream traditional clothing to western like wears, the Nigerian fashion industry is now one of the fastest growing industries in the world.

On our last edition of Designer Focus we put the spotlight on talented Nigerian Designers, Sylvia Enekwe-Ojei and Olivia Enekwe-Okoji.

Today on Designer Focus, we shine the spotlight on Bubu Ogisi, the brain behind popular fashion label IAMISIGO.






IAMISIGO SS18 Collection; “MINO”

Bubu Ogisi is a fashion consultant, designer and owner of IAMISIGO; an independent fashion brand based in Ghana, Nigeria, Accra and New York that seeks to create a striking awareness of how African culture can be fused with an audacious but yet minimal design aesthetic.

Bubu became interested in fashion from the tender age of 5, she always knew she wanted to go into fashion because of her interest in clothes and getting dressed. While she was schooling in Ghana, she noticed that a lot of people took interest in her outfits and this led her to begin making clothes on order using a seamstress near her house before she finally set herself up in a pret-a-porter and fashion consulting business.


IAMISIGO AW17 Collection

Bubu Ogisi, who has a BSc in Computer Science as well as an MA in Fashion Business from ESMOD (l’Ecole Supérieure des Arts et techniques de la Mode) Paris, established IAMISIGO in 2009 as a small independent company based in Ghana and Nigeria.

Bubu says that her sense of fashion is heavily influenced by her mother, music and her surroundings. As a child she had the habit of dressing up and trying to take after her mother, who paid keen attention to what she wore.


IAMISIGO SS14 Collection: “Blood and Bones”

Growing up she had seen herself becoming an architect, but the love of fashion and designing clothes came naturally to her and she has never looked back. The label IAMISIGO is for the woman who is simple at heart, but yearns for more.

IAMISIGO continues to fill the fashion world with their unique and vibrant designs and we are excited to see what the future holds for this brand.


IAMISIGO At The 2017 Heineken Lagos Fashion and Design Week

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