Odion Oseni, Creative Director of the Odio Mimonet (OM) label is one of the top designers in Nigeria today.
As a young designer upon graduating from Yaba College of Technology and London College of Fashion, Odio sought to infuse her profound love for art into her passion for designing couture pieces for the discerning Nigerian lady. Odio developed early on her trademark of strong Ankara and print themes, and would continue to develop other signature elements in her designs as she set off on her fashion voyage.
Almost two decades later, OM has become a household name, especially following the December 2006 launch of her ready to wear (RTW) line, Voyage. The goal of her label is to ‘reflect beauty in the feminine form’ because each woman is unique and the clothes are meant to help enhance a woman’s beauty. Her style and designs inspire and liberate, as women across generations can express their own individuality and flair through her clothes. As a constant focus, OM provides high-quality designs and pieces for the everyday woman who needs clothes that are wearable, versatile, and stylish whether she is going to the office, to pick the children from school, or to attend an evening function.
In addition to domestic success, Odio’s ethnic, colourful and elegant’ designs have also opened the door to the international scene having taken part in various fashion shows and events such as Arise Magazine Fashion Week Lagos 2011 and 2012, M-Net Face of Africa (2010), Vlisco Urban Beat (2009), Arise Africa Fashion Show (2009), Most Beautiful Girl in Nigeria, and the St. Moritz Fashion Show (2003).
Her design efforts also stretch to charity, as she is involved with Designer’s Outlet for Charity, of which a percentage of proceeds go towards theInspire Africa Foundation for the benefit of street children.
Odion’s vision behind the brand is to infuse her profound love for art into her passion for designing Nigerian-inspired clothes that appeal to the discerning lady. The aim is to create pieces for the everyday woman that are both wearable and unique and that will make her stand out in the crowd. As always, OM seeks to reflect beauty in the feminine form and to ensure that every OM piece will be a classic for decades to come. The name of the brand was inspired by this love for art, hence the name Mi-(Monet) after the Impressionist artist Claude Monet.
Odion developed early on her trademark of strong Ankara and print themes and, almost two decades later has become a household name especially following the December 2006 launch of her ready-to-wear line, Voyage. The goal of her label is to reflect beauty in the feminine form because each woman is unique and the clothes are meant to enhance a woman’s beauty. Her style and designs inspire and liberate, as women across generations can express their individuality and flair wearing her clothes. The brand’s constant focus is to provide high-quality designs and pieces for the everyday woman who needs clothes that are wearable, versatile, and stylish whether she is going to the office, on the school run or attending a glamorous function.
OdionOseni is poised to take the label further with the introduction of accessories line and the expansion of the ready-to-wear offering.
With her eyes to the future, OM is gearing to take the label to even higher levels with the introduction of an accessories line and the expansion of the current RTW offering. These will help to push the label beyond its current African borders and establish her as a dominant African designer in selected international markets.
For more information, contact:
The Flagship store at: 25 SanusiFafunwa Street, Victoria Island Lagos.
Temple Muse, 21 Amodu Tijani Street, Off Sanusi Fafunwa Street, Victoria Island, Lagos.
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