South African Menswear Week Autumn/Winter 2016 is almost here! About 30 designers will be showcasing at the event which is touted as Africa’s only stand-alone platform dedicated to the development and promotion of menswear within the African continent.
The fashion event kicks off on Wednesday, 3rd February and will last until Saturday, 6th February, 2016.
Among the designers billed to show are some of Nigeria’s finest menswear designers including Kola Kuddus of Kola Kuddus, Adebayo Oke-Lawal of Orange Culture, Tokyo James of Tokyo James & Babatunde Oyeyemi of Maxivive.
Below is a brief bio of each of the Nigerian designers!
“Adebayo Oke-Lawal has been designing since the age of 10, and since officially entering the fashion industry, he’s dabbled in writing and styling, working with African designers, actors, pop stars and even magazines like Rita Dominic, Tiwa Savage ,Mochedda, Wow magazine and Élan But design is his greatest passion, and since starting the label in 2011, he’s been hard at work trying to bring Orange Culture to the world. It’s hard to believe, with all he’s accomplished, that he hasn’t even lived a quarter century.”
“Kola Kuddus started out very simple. He was a personal shopper and stylist for friends. He decided to focus on making clothes for men. His dissatisfaction with regular brands he used to style his friends led him to starting his own fashion design company. He creates clothes for the modern man has showcased at high profile shows such as Lagos style week. His collections of clothes are long lasting, high quality and timeless. The man behind the label is set to conquer the retail market as his brand is available throughout Lagos and is set to expand through Nigeria and eventually globally. He has come through the ranks of emerging designers to be in a place where he has forged and consolidated his place in the Nigerian fashion industry. A Philosophy Graduate from University of Lagos, he has also studied at City University London, Nobel Africk and at the prestigious London College of Fashion and Central Saint Martins.”
“Tokyo James is a British Nigerian Designer and Creative Director. Whilst studying Mathematics at Queen Mary University London, Tokyo James began his Creative Career as a young fashion stylist in London, working for various international publications, as well as directing digital campaigns for brands such as Brioni, Issey Miyake and Puma Black Label. With years of experience under his belt, James launched his digital monthly publication, Rough UK , an authoritative, unapologetic voice with a penchant for strong visual imagery. Rough expanded to Rough Italia and Rough New York after its successful run in the UK. The Tokyo James fashion brand was born in Lagos, Nigeria when the Creative Director relocated to the burgeoning African fashion capital .The Tokyo James brand is for modern men who want simplicity with an edge. With emphasis on traditional techniques and clean lines the brand owes its core competence to the designer’s philosophy – creating and living your individuality.”
Born Oyeyemi Abiodun Babatunde, the Creative Director of Maxivive is a graduate of Child psychology. He started designing officially in 2007 when he was in SS1 in secondary school. He however shot into the limelight in 2011 when he was shortlisted as one of the cutting edge designers of 2011 by Ynaija. In 2012, he got on Nigerian Idol season 2 as the official male designer for that season and it’s been up from there!
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