According to the brand’s Creative Director, Gabriel Solomon, You-Th Is about millennial men living their best fun lives, yet making clear cut decisions that positively affect their future. Unearthing their true essence, walking the path of discovery, whilst blocking out all societal imposed standards that defiles their peace.
As seen on the runway of Hub of Africa Addis in Ethiopia in October 2017 and on www.vogue.it, the brand took subtle interest in womenswear. Indicating that millennial women are faced with the same reality, being the first-hand recipients of all forms of discrimination. Russell Solomon is redirecting the focus to YOU and encouraging absolute YOU-Th-fullness.
Using Cotton, Denim, Rayon and Polyester to interpret a bold, yet edgy twists to their suits as per usual. More playful twist to traditional garment cuts, such as embroidered, beaded denim with a tux collar cut, playing with floral prints with respect to nature. Unique cut to cotton shirts, base see-through Jogger pants and royalty robe.
This collection brings all the fun, with elements that portray an all round street wear identity.
See lookbook below
Brand: Russell Solomon
Photography: Rodney Omeokachie
Model: Bukola Adu, Ndee Smog, Maximus and Neno Wada
Creative Director: Gabriel Ugo Solomon
Creative Assistant/Project Coodinator: Temitope Okunuga
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