Selena Gomez Promotes Her New Beauty Line On Allure’s October 2020 Issue

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Selena Gomez has added a shiny new title of brand founder to her name as she graced the cover of the October 2020 issue of Allure magazine.

The singer, actor and producer whose makeup brand, Rare Beauty, was featured in the magazine, created her own look for the shoot.

 

When coronavirus safety measures left Gomez without her go-to makeup artist for her cover shoot, the beauty entreprenuer put her makeup stills to the test and created looks all on her own.

Introducing the cover, the publication says, “Pop star, actor, producer, and now beauty entrepreneur @SelenaGomez is the cover star on our October #AllureBestofBeauty issue! 🌟 The @RareBeauty founder chats with contributing editor @jess_chia about her stellar journey: First, as one of the first Latinx actors to anchor a Disney Channel show, then as a pop star with three chart-topping albums, and now, her latest endeavor as the founder of her very own beauty brand.

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When asked how she settled on the name, Selena says, “I had always wanted the name Rare. [The word] has become the identity of my brand and who I want to be, which is showing people that being diverse and different, whatever was happening, I wanted it to feel like you were included.”

Gomez who has been very vocal about her support for the #BlackLivesMatter movement and also advocating about the need for change in the upcoming election also discusses social justice in the accompanying interview.

She says, “A lot of my family were immigrants who created lives for themselves in the United States,” she says. “I’m proud of that side of who I am.” Last year, she produced the documentary ‘Living Undocumented,’ which follows the lives of real families torn apart by the U.S.’s current immigration policies. “I wanted to do something that would make people uncomfortable, that would force people to watch something that maybe they just don’t want to see, or don’t understand,”

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