Show Report: Africa Fashion Week London 2012

The second edition Africa Fashion Week London (AFWL) has concluded its two days celebration of African fashion right in the heart of London at the Spitalfields Market on 3-4 August, 2012.

 

With over thousands of guests visiting the venue over two days, AFWL showcased the beauty and diversity of African fashion to an international audience. This year’s event built on the popularity of the maiden edition in 2011 and attracted a large number of international fashion buyers, bloggers and journalists.

 

 

Designers that showcased on Friday, the 3rd of August included Senegal’s Bull Doff, Nigeria’s House of Nwocha, House of Jola proved some of the stellar names of the runway. While the styling incorporating plastic bags on the TY-TYS, Taye Taylor’s Olympic touch and Kemunto’s seamless blend of Kenya and Scotland in maxi dresses wowed the audience, Ella & Gabby’s bejeweled print dresses, Wangu Jeans made for curvier silhouettes, Keto Couture’s grand bespoke evening wear and Patience Please’s African inspired lingerie made Friday’s gala night a fashion affair to remember.

 

 

The second day, Saturday 4th of August saw playful designs by emerging designers of African descent, Uber Collective, UK-based Ghanaian designer House of Adjeiwaah, Kenya’s Afro Fanatic and UK-based Nigerian milliner Lyze Hats. House of Farrah showcasing at the only solo show of the two-day event presented a 40-piece collection of eveningwear. Without a doubt, the highlight of AFWL was the gala show with eveningwear by UK-based Nigerian designer George Adesegun, Ghana’s Brigitte Merki alongside more laid-back designs by Jimiking and edgy styles by Remi Lagos. Other designers in the gala show included Ghanaian jewellerJoansu, Nigeria’s House of Bunor, Rwanda’s House of Tayo, MMD Design, Berry’s Couture.

 

 

Closing the gala show was none other than the renowned Nigerian couturier Adebayo Jones who dazzled the audience with a brand new collection as part of a celebration of his 25 years in fashion which lived up to the designer’s motto ‘All that glitters is AJ’ with liquid gold eveningwear.

 

The grand finale came with performances by ImanEntertainment’s Eva, Rukus and ELDee whose label mates Sojay, K9 and Sheyman performed on Friday on the Green Mamba runway.

 

 

On the front row were distinguished VIP guests alongside the glamorous patron of AFWL 2012 Chief Mrs. EreluBisiFayemi, First Lady of Ekiti State and ambassador Ghanaian model, actress, philantrophist and the new face of PrintexMenayeDonkor-Muntari. Also on front row was The Noisettes lead singer Shingai Shoniwa.

 

The exhibition also proved successful with over 60 vendors bringing the colours, textures and tastes of Africa to a global audience in the market hall of New Spitalfields where visitors could purchase African-inspired accessories, clothes, homeware, jewellery while sampling Congolese, Nigerian, South African and Zimbabwean cusine.

 

 

AFWL aims to be back in London with a third edition in 2013 and continue to provide a global platform for all African and African inspired designers to showcase their work to an international audience.

 

 

For more information please visit www.africafashionweeklondon.com

Photo Credits

Rob Sheppard, Simon Klyne and Karyn Louise for AFWL

Ivy Ekong

 

Share your views, drop or reply comments below 

Share this

Leave a Reply

Your email address will not be published. Required fields are marked *