Inspired by African traditions and designs, “URU” is an old Swahili term for a diamond, a precious stone used as a decorative and luxurious adornment since ancient times. In 2009 in Dar es Salaam, the first URU bracelet was created using locally sourced rough diamonds, gold and black fishing line, identical to that used on the wooden dhows sailing the East African coast.
Since then, URU’s designs have evolved into a sophisticated and stylish range of bracelets, pendants, rings, cufflinks and other accessories. The pieces are created using hand cast gold and silver combining rough precious stones including diamonds, tanzanite, tsavorite and spinel.
In appreciation of the natural beauty inherent in the rough stones, the gems are used as they are found, ensuring that no two pieces are the same.
URU’s distinctive threaded bracelet strap is made from hand knotted threads woven together in a time consuming process by local Tanzanian artisans. All URU jewellery is unisex in design and available in a wide variety of colours. Currently selling throughout Tanzania as well as Cameroon, Canada, Japan and Lebanon, URU Diamonds is quickly becoming a much sought after African treasure.
Photography: Robert Ross
Model: Vanessa Mdee
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