Tsemaye Binitie (Shey-ma-yeh Bee-nee-tee-ay) launched his namesake label in 2010. It is a contemporary fashion label characterised by exquisite clothing encapsulating a love of luxury and innovative design. Meticulous cut, indulgent fabrics and sartorial construction permeates the delivery of sharp, refined and timeless pieces.
Featuring dynamic, draped and body conscious silhouettes with a deep desire to communicate a new sense of elegance and a modern glamour.
Tsemaye Binitie with his Model
Earliest memories of Versace 80’s madness is what inspired Tsemaye from an early age to decide that he wanted to dress women and even ‘the world’ in his own irreverently glamorous aesthetic!
Beautiful People is inspired by a whirlwind trip Tsemaye took earlier this year that saw him taking in the sights and sounds of five international cities in seven weeks. The collection has a sense of 'air du temps' as they say in French 'feeling the moment’ its' development was embryonic. This season Tsemaye is dressing a woman who embraces freedom in the way she travels and dresses. There is a sportswear theme that runs through the whole collection with pieces that can be layered surfer style. Dresses and separates come in light airy silks, linen, cotton, jersey and neoprene. This collection was recently shown at the Arise Made in Africa collective at the Mercedes Benz New York Fashion Week Spring/Summer 2012.
Tsemaye graduated from Kingston University London in 2004 after completing an internship with John Richmond. A signature style of un-abashed glamour, meticulous cut and attention to detail techniques developed from creating his graduating collection. Spending time at Burberry as a Personal Shopping specialist allowed Tsemaye the opportunity to handle final product ranges and interact with the clients developing an understanding and sound background within the Luxury goods market.
Gaining a position on the design team at Stella McCartney in 2004, he went on to develop his design skills focusing on tailoring and creating a fully marketable collection. He joined the business at the crucial moment and was in a pivotal position to observe the beginnings of a global luxury brand.
According to Tsemaye, “the ideal woman will be a modern icon of strength, beauty and glamour. The collections will appeal to her as she has a strong understanding of self, she will appreciate the complex hidden details behind the simplicity of the pieces. “
Tsemaye and his designs have been featured in various international fashion magazines including Essence.com, Zimbio.com, Arise, Vogue Black and many more.
For more information, visit: www.tsemayebinitie.com