The highly-anticipated boohooMAN x Burna Boy collection has landed and it’s larger than life!
Months after launching a tracksuit edit with Mr Eazi, the UK clothing brand has joined forces with the Afrobeats star to create an exclusive collection of radiant hype streetwear which is also in conjunction with his recently released smash hit album, Twice As Tall.
According to boohooMAN, the 120 piece capsule collection was co-designed and executed by Burna Boy over virtual meetings between Lagos, Nigeria and Manchester, the UK during the quarantine with each style emboding Burna Boy’s primary goal – to bring Africa to the world.
The capsule includes everything from must-have matching sets and mix & match full looks with coordinating accessories such as printed footwear slides, headwear and shoulder packs as well as distressed denim, unique patchwork plaid and sweat sets in bold distinct colours such as vibrant green, some special pieces in the collaborative collection are an ode to the Nigerian flag.
“Fashion is another form of self-expression; what you wear can directly reflect your current state of mind. So with this collection, I wanted every single person to be included, no matter what you do or the lifestyle you lead. I also wanted to start off making sure it could be accessible and attainable,” Burna Boy says about the collection.
he added, “We’ve become like family now. boohooMAN are self-aware and they just get it! They understand the essence of self-expression and the journey/mission that I’m on. Big love and blessings.”
Creatively led by Burna Boy, the full collection boasts simple silhouettes, graphic tees and fresh, bright colour palettes. From matching sets and varsity bombers, and accessories, the custom-created ‘B’ logo is a staple throughout the collection.
Also speaking on the collaboration, boohooMAN CEO, Samir Kamani says, “For me, Burna Boy is a pioneer across sound and style. Everything he stands for aligns with our core beliefs. This was a huge one for us and I am so happy to have Burna Boy join the family.”
Get the new boohooMAN x Burna Boy collection here.
See all the campaign images below:
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